Toronto Porsche Experience Centre Breaks Ground

Porsche Cars Canada, Ltd. has broken ground on its Porsche Experience Centre (PEC) Toronto in Pickering, ON. This is the 10th PEC in the world and the first of its kind in North America. It will be located on a 20-acre site which also includes a casino, luxury hotel, a future concert venue, and more than 400,000 square feet of retail space. PEC Toronto “will represent a unique, exhilarating, and memorable place where visitors can fully immerse themselves in the brand and its products,” says Marc Ouayoun, president and CEO, Porsche Cars Canada, Ltd. It will also include a two-kilometre driving circuit to highlight the technological prowess of the Zuffenhausen brand’s two- and four-door sports cars – in their ideal playground. This will allow customers and fans to immerse themselves in the world of Porsche regardless of whether they own one or not. Visitors will also be able to check out current and historic exhibition vehicles, stop by the café, and browse the Porsche shop. It is slated to open in 2024.