Porsche Cars Canada, Ltd. opened five new retail facilities and broke ground on a location in St. Catharines, ON, this year. Three existing dealerships opened the doors to new facilities ‒ Porsche Centre Edmonton, AB, and Porsche Centre Winnipeg, MB, both operated by Go Auto, as well as the Wyant Group’s Porsche Centre Saskatchewan. Two other new buildings featuring the latest Destination Porsche design architecture were opened. Bookending the country, Dilawri and Open Road Auto partnership Porsche Centre Richmond, BC, as well as Steele Group’s Porsche of Halifax, NS, now feature the new corporate concept. The new design was first adopted in Canada with the opening of the relocated Porsche Centre Quebec. The Destination Porsche concept is characterized by its emphasis on brand experience and inspiration, its flexibility, and the use of digital media for individualized communication. A central idea is that dealerships are intended to become a central gathering place for the Porsche community, appealing to current as well as new customers. Destination Porsche, as well as all other Porsche Centres, are also ready for the accelerated electrification of the brand’s line-up, with dedicated electric vehicle (EV) charging stations on-site as well as EV battery repair rooms.
- PWC